Seoul Health and Beauty Expo 2014

I’m addicted to expos. After I found out you can basically attend any expo at COEX here in Seoul for free, I’ve been attending every expo I can on the weekends when I’m free. After the coffee expo, I was eagerly awaiting the Seoul Health and Beauty Expo. There wasn’t a lot of information online but it seemed like there would be a lot of beauty items that I could get my hands on for a decent price.

There were so many things to do and experience so a lot of things had no pressure to buy because they weren’t selling anything, just showcasing their product. I got to try a lot of fancy looking massage devices and there was even some sort of wooden bed that you strapped your legs into while it shook you up and down. It was so strange but I did feel relaxed afterwards so I guess it worked? The guy was talking about bowel movements and digestive health so I got embarrassed. Placebo affect?

This expo was definitely a lot harder to navigate and understand than the other expos I attended. There were so many activities going on that looked amazing but I couldn’t understand what was going on and a lot of the booths and people working mostly ignored me. Many booths had things like personal massages and I noticed that the workers were really uncomfortable interacting with a foreigner. I think they got nervous because they couldn’t explain things to me but let’s get serious… I just wanted a free massage haha. I got a neck and hand massage and it felt fantastic!

They must have been holding some sort of competition or some kind of test for massage therapists in school because an entire section of the area was closed was filled with people getting full body massages and foot massages. People were walking around with clipboards taking down notes so maybe it was a college test. It looked so relaxing and they got the full treatment, oils and all! I was so jealous and I wanted to do that but I couldn’t figure out how… oh well. That would have been truly fabulous!

There were a lot of beauty colleges with booths that offered a lot of free services. I got my makeup done, had my nails painted and got an amazing hand massage. Honestly the woman who did my nails wasn’t good at all… maybe they were tired because they had to paint so many nails. There were so many nail art booths here, too bad I’m not that interested in nail art. There were a few beauty drinks and supplement companies in the mix as well.

There were just so many booths showcasing new beauty technology… I had a lot of fun trying them all. The weirdest one was the eye dryness mask… it basically looked like goggles that you put on. It was supposed to help if you are experiencing eye dryness but I don’t really have that problem so I can’t say if it worked or not. Mostly just fun to try!

Even though the vendors weren’t’ as friendly as other expos I still really enjoyed the Seoul Health and Beauty Expo. It was worth it just for the free massages alone! 😉

Q: Have you attended any expos at the COEX?